Beyoncé and her Mother Tina Knowles launched their line House of Dereon at Selfridges in London. Selfridges is a chain of department stores similar to Neiman Marcus, Bloomingdale's but only found across the pond. The Chicago connection is that H. Gordon Selfridge worked his way up at Marshall Field's and married Rosalie Buckingham-of the Chicago Buckingham. The store original was designed by famed architect Daniel Burnham. The House of Dereon line ranges from everyday wear to couture. Guests in attendance included: Rosario Dawson, Ellie Goulding(who was recently in Chicago for Lollapalooza) Hamish Bowles, Paloma Faith,Fionne Broomfield, Jaime Winstone, Alexandra Burke.
photos: Wireimage, Selfridges
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